Google

Google Pay’s illustration style is engaging and delightful, focusing on the subject with minimal detail and simplified features.

Illustrations for Google Pay Tube Challenge

The Google Pay Tube Challenge is a partnership with Transport for London (TfL). Android users who tap for their train rides using Google Pay can collect digital badges, learn about the history of stations, and earn raffle entries for a chance to win prizes.

I was asked to expand Google Pay’s illustration library by creating three types of illustrations: badge, spot, and hero. These illustrations are designed to maintain a unified and cohesive visual system while complementing and evolving the existing style. They will be utilized across the brand's various touchpoints, particularly for the Google Pay Tube Challenge. Throughout the project, I created over 50 final vector illustrations to enrich their visual identity.

Client: Google

Agency: Purple, Rock, Scissors

Role: Illustration

Illustrated panoramic view designed for both light mode and dark mode.